Blog: use of blockchain technology in data collection
by Neil Cummings

The demand for this solution is being met by blockchain star

Big data analytics is one of the greatest advancements in modern business and commerce. The ability to draw an unprecedented quality and quantity of insights from astronomical amounts of data and fine-tune business operations has proven to be a technological marvel in the modern economy. While big data is set to only get bigger, its pressing problems cannot be ignored.

Date:   4/27/2021 5:12:39 PM   ( 5 mon ) ... viewed 41 times

Because of the current structure of the data industry, it is ripe for disruption, and blockchain is a logical next step. Demand still matches supply, and recent blockchain startups have started to address the problem head-on. SWIPECrypto (SWIPE) is a company that is developing a blockchain-based data monetization platform that includes a privacy and data sharing protocol as well as governance layers. It focuses on empowering consumer data privacy and creating a data environment that properly compensates key stakeholders for their efforts. SWIPE's suite of software development kit (SDK) tools, which can be integrated by mobile app developers to collect user data, is the primary approach for data collection. SWIPE'S SDK also serves as an in-app marketing tool, assisting in the increase of user interest, use, and retention, as well as data collection. 3D Modeling Services To protect user privacy, all data collected via SWIPE is aggregated, anonymized, and encrypted, but data buyers retain the right to inspect and check the data's provenance via the blockchain. The SWIPE network is formed by this SDK suite, which includes a data sharing protocol and a decentralised data marketplace, allowing data suppliers and data purchasers to communicate directly in an environment without the use of data brokerages and data trading networks, which charge rent-seeking fees.

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