Blog: Lowcostsmm YouTube
by nickLebovs

Promotion of YouTube channel: from design to promotion

A way to promote your YouTube channel in a short time.

Date:   3/19/2021 11:35:17 AM   ( 6 mon ) ... viewed 334 times

Quality content does not equal the performance and success of a YouTube channel. The competition is enormous: every minute about 400 hours of videos are added to YouTube, which instantly turn into paid video ads. That's why, besides good content and desire to be popular, you need to take care of quality promotion and always consider current video marketing trends. We will present the TOP ways, the effectiveness of which is proved by experts and successful video bloggers. 

Promotion of your YouTube channel: problems and specifics.

A super opportunity to get likes, subscribers and views on Your YouTube channel will gradually develop, which will give an impetus for new beginnings in the creation of new content.

The main thing is to get started. Naturally, this is true. However, we should not forget that the resource is not as simple as it is presented by many. A young inexperienced blogger can create a channel on YouTube, but he should understand that he will certainly face three most important problems to which it is important to be prepared if you want the channel to develop successfully and its active audience to grow every day.

The leading problem for newly created channels with a minimum number of subscribers is stiff competition. If ten years ago, it was possible to enter YouTube with an interesting idea and succeed, today it's not so easy to attract views and subscribers. The audience has a huge choice among channels on almost any topic.

A young blogger will also face a lack of resources. A YouTube channel requests, first of all, the personal time of the blogger. The publication of content must be regular. This is probably one of the main rules for a successful channel. Secondly, there will also be a need for monetary investments for video creation and advertising. That's why it's worth paying attention to all available methods for promoting YouTube channels.

The final problem may be the banal lack of knowledge. Promoting a channel requires a blogger to understand the environment of Internet marketing, in general, and video marketing, in particular. The content writer of a novice channel is required to be competent. Everything else will come with experience. That includes popularity and earnings.

In addition, it is becoming increasingly difficult to make money from your channel. On January 17, 2018, a new YouTube rule went into effect: bloggers aiming to profit from advertising must have a minimum of 4,000 hours of viewing over the past year and a minimum of 1,000 subscribers on their channels. A year earlier, a channel needed only ten thousand views and monetization was successful.

So how does a beginner YouTube channel become successful and profitable? Below we will tell you whether the game is worth the effort and expense.

YouTube channel: what to pay attention to

1. Recording should be done on good equipment, FullHD quality is the absolute minimum. Fortunately, most phones today allow you to make such recordings. A good smartphone may be enough, plus some mechanical processing.

2. Quality content that has some value to the user. Before you publish a video, you should think: would I watch this video from start to finish, and why?

3. a clear informational message. Any product or brand is easier to promote when the image is consistent and clearly defined. It's important to focus on a specific topic or message for the channel. A compilation of topics on a daily blog leaves users confused. If there are many ideas, it makes more sense to create multiple channels than to combine everything in one dish.

4. Sound quality. This is the foundation. Sound is just as important as picture. Today you can buy very good condenser USB microphones for affordable money. Add some basic sound processing to that, and the viewers will enjoy listening to the channel.

Promoting your channel on YouTube: Where to Start

Optimizing your channel

Channel optimization. If a content-maker is working with a newly-formed YouTube channel, he needs to create more than just a channel. He needs to create a recognizable brand that captures the audience's attention. The video channel does not live by content alone. Meet a picture, so first of all, experts in Internet marketing recommend:
The appearance of the channel. Here the main thing to pay attention to the channel icon and its background. You need to create an image that will attract attention. In addition to the icon and background, be sure to add a description of your resource. Clearly formulate the main message, the idea, the essence, so that the viewer understands why he came to you, and what he can get here. Not superfluous would be to add links to your profiles on other social networks or your other channels on YouTube. The channel of famous Ukrainian blogger Igor Pustovit, who received a Silver YouTube Button. Judging by the channel's header, it is immediately clear that the content is related to travel, with Igor himself, his wife and young child as the main characters. Here on the cap is also attached a link to his second channel, called Pustovit Live, so that the most ardent fans can follow the life of the blogger around the clock.
Channel Structure. Information loves structure. This means that the content creator should immediately decide what he will narrate to his audience and according to this form thematic groups for his videos. In addition, when there are a lot of video works, you should create so-called playlists that help the audience navigate through the channel's content. Not only does a playlist make it easier for the viewer, but it also increases the reach because the channel will be integrated into the playlist search.  For example, the playlists of the channel of famous Ukrainian TV presenter Masha Efrosinina clearly separate special projects (Vidverto with Masha Efrosinina) and selections of various videos from the life of the TV presenter (Interesting to watch).
2. video optimization
Video optimization. Content must catchy, attractive. For this it is worth paying attention to:
Title. It should be clear, interesting, reveal the essence of the video, but at the same time intriguing.
Description. In order to succeed on your channel, you have to work. This includes the description of the video. Briefly and clearly articulate the essence of the video work, what it's about, what will tell you new and exciting. You can add links to useful information, playlists, your past videos related to it, or put links to the most interesting parts of the video.  In the picture, we see an example of a successful video description.
Keys. Again, going back to the basics of Internet marketing, it's worth pointing out that it's critical to use keywords in the video description and title. Audiences will get to the channel's work, since all search engines work on the principle of keywords. An example of using keywords in the title of a video on the PostScience channel.
Call to action, or in other words, don't be shy. A call to action should be present in almost every video. You can ask for anything: subscribe to the channel, share this video, leave a comment, like it and so on. There are a lot of variants. This method helps to increase the viewer's activity and make contact with him.
Comments. You need to keep track of all comments left. Respond to all of them. This is a mandatory rule. The audience must see that it is important to the creator of the channel. Whether you get a negative review, a laudatory ode or just a smiley, it doesn't matter, it's important to respond in time and regularly.

Advertising as a method of promotion of your YouTube channel.

Free methods.

If the content-maker of the channel is just starting his way on YouTube, he will need ways of advertising promotion for free, which include:
  • email marketing (distributing content to his audience via email)
  • video works distribution in other social networks, thematic sites, etc.
  • active communication (on YouTube the best way to communicate is by actively commenting on the videos of other bloggers, this is the way to attract attention).
  • mutual help (it is important to find the same beginner bloggers and agree on mutual free advertising) .
2. Paid ways.
Google AdWords
Channel advertising on YouTube (TrueView In-Stream, TrueView Discovery, screensaver ads).
Channel promotion on social networks (targeted advertising, paid publication of mentions of the channel in thematic groups).
Promotion with the mediation of YouTube-bloggers (we look for a famous blogger in his theme and order paid advertising. The list of channels you can order such ads on is stored in the service WebArtex. The method is effective, but often expensive).
In the end, let us pay attention to one fact: the game of promoting a YouTube channel is worthwhile only if the content critic of this channel is ready to present an interesting project to the audience, ready to work regularly and daily, to provide quality content, and only then to promote it and increase the number of his viewers, their activity, and, therefore, his monetization.

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